Emirates International Endurance Village
Brand
System
The complete identity reference for EIEV — how the logo, colour, typography, patterns, and applications work together.
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One system.
Every touchpoint.
The EIEV brand guide governs logo, colour, typography, patterns, imagery, stationery, advertising, publications, gifts, and digital communications.
Purpose
Maintain a clear, recognisable appearance and strengthen trust through disciplined, consistent implementation.
Personality
Dynamic, forward-thinking, and professional — inspired by the heritage and ambition of endurance racing.
Tone
Confident and authoritative while preserving clarity, professionalism, and organisational excellence.
Vision &
Mission
Vision
To be the first and best destination in the world for professionally organising the most exciting endurance races — delivered through the highest international standards.
Mission
To become pioneers in endurance race organisation through professional thinking and generations that understand excellence, aligned with consolidating national identity.
Use it as
supplied.
Full colour is preferred. The logo must not be altered, distorted, recoloured, rotated, outlined, cropped, or separated from its approved lock-up.
The palette.
Use colours as solids, gradients, accents, patterns, or subtle details. Click any swatch to copy the hex value.
Primary colours
Secondary colours
Three fonts.
One voice.
Each typeface serves a specific context — designed materials, digital systems, and social media.
Brand materials
Presentations
Digital fallback
Cultural roots.
Geometric form.
Six pattern families drawn from Emirati heritage — each carrying a distinct brand value.
Identity at
every scale.
Stationery, print, digital screens, promotional items, signage, and event environments — the system adapts without compromising recognition.
EIEV Official
Authentic.
Warm. Local.
Use locally photographed imagery. Prioritise natural light, dynamic composition, warm colour tone, and genuine moments that reflect Emirati culture and heritage.
Specs &
formats.
Standard canvases, resolutions, and placement rules for social media, video, and web.